Tips for Writing the Best Real Estate for Sale by Owner Ad

The property ad is your chance to create a great first impression and to make the potential buyer contact you to find out more. When planning a private property sale, it is vitally important to spend some time thinking about the wording of your real estate ad.

Writing a real estate for sale by owner ad can be difficult, despite the fact that most publications have a strict word limit. There are several important things you need to say and a few tricks that will help you make the real estate ad text more exciting.

A Great, Catchy Title

Most people interested in real estate for sale take a look at the title of the listing and the photographs that accompany it. These are the two factors that will often determine whether a person will continue reading.

Work on a catchy and descriptive title. It should mention the location of the real estate for sale by owner, the size, the price and the most important features of the house. Squeezing that much information into a title may appear to be a great challenge. Do a bit of brainstorming and write down your ideas. You can refine the most promising titles after you put all of your possibilities on paper.

Make It Very Specific

The lack of specifics and details will instantly kill the interest of potential property buyers. Do your best to include enough descriptive information in your listing.

Refrain from saying that the house has a modern and beautifully designed bathroom. Say what makes the bathroom modern – is there a water massage system in the bathtub? Did you install faucets that decrease the consumption of water? Such details make all the difference in the world.

Avoid the Real Estate Ad Cliché

Go through several property ads. You will see a number of phrases repeated in the majority of ad listings. These real estate ad clichés are very dangerous. They make your listing boring and very similar to everything else that the market has to offer.

Clichés are safe and easy but they will never give your real estate for sale by owner the attention that it deserves.

Some of the most common ad clichés include hidden gem, conveniently located, original interior design, vibrant, spectacular, amazing view, modern, easy access, majestic, stunning, just renovated and special offer.

Write a Little Bit about the Neighborhood

As a house owner and a private property seller you have one great advantage over the realtor or the agent – you know the property and the neighborhood by heart. Use that knowledge to create the perfect real estate ad.

Adding a sentence or two about the neighborhood will help paint a complete picture. Get the reader interested. What makes the neighborhood special and worth relocating to? Mention these interesting details towards the end of the listing.

Encourage Potential Buyers to Ask More Questions

Finally, encourage the potential buyers to contact you and to get their questions answered.

Provide a few communication options. Instant messaging, emailing and calling are the most popular possibilities. Each potential buyer has a preferred method of communication, so you should have a few options available.

The perfect private property sale listing is difficult to create. See what the competition is doing but do your best to keep your text original and fresh. Provide specifics and be as descriptive, as possible. Spending some time on writing a house listing that stands out can help you sell your house faster. The results are worth the effort.

Letters to Potential Clients From a Real Estate Agent – Tips for Writing Marketing Letters

Introducing yourself in person is pretty easy. You make eye contact, smile, and shake hands. You tell the other person your name, and he tells you his name. Pretty easy, right? But what if you need to introduce yourself and you can’t see the other person? One way you can tackle this problem is by writing a marketing letter.

Whether you are new to real estate or just new to the area, you’ll want to send out some letters and let everyone know you are in the area and ready to sell. You can also use marketing letters to entice people who had listings expire to relist with you.

You can trick people into opening your letter and not just tossing it straight into the recycling bin by using a key word. “Free”. As a late-night ad used to say, “Free is a very good price.” So let everyone know you have something free inside. It might be a fridge magnet, or a set of free energy-saving tips, or a pocket calendar.

Now that you have their attention, you need to give your reader an introduction to you. Tell her who you are, and why you are the home expert she should trust. Give some tips or useful information in your letter that will be of use to your reader. Perhaps this might be a fall-cleanup checklist or winter weatherization tips. If you are targeting an up and coming area, you might want to give a list of local merchants for people to get started frequenting.

If you get completely stuck and have the worst case of writer’s block, you can download free templates from the internet. They can be introduction letters, prospecting letters, expired listings letters, or new agent letters, just to name a few. These are useful to help you get started and trigger a thought trail. They’re also good if writing is not your strong suit, but you are great at the verbal deal. (Some of these sites offer templates to help you with your listings, too.)

Keep the letter simple. Overcomplicated or technical newsletters will just confuse your readers and make them toss it. That also means your name is not the one they will tuck in their dream home folder for when the time comes to buy.

It might seem obvious, but be sure you use a good spell checking program and a grammar checker if you are not strong in either. It only damages your reputation if you have errors that can be easily fixed by these programs.

Last, close with a call to action. It could be asking the reader to visit your website for more information or to subscribe to your newsletter or podcast. It might be a link to your Facebook page on which you have a coupon to a local merchant. Or you may have some DIY tips on your YouTube channel. Whatever it is, you want it to be a good reason to follow up, something that will be worth your reader’s time. And time these days is more valuable than ever.