Real Estate Brokerage: A Guide to Success, By Dan Hamilton

Owning a business of your own is the American dream. Real estate agents or those considering opening their own residential real estate brokerage should read Dan Hamilton’s new soup-to-nuts book on establishing a successful brokerage.

Real Estate Brokerage: A Guide to Success by Dan Hamilton, Thomson/ South-Western, 2006, ISBN 0324379463, Paperback, 380 Pages, $46.95 is written by an experienced real estate broker and instructor. Hamilton readily admits that the brokerage business is going through a permanent shift in how they will continue to be financially successful and remain the first point-of-contact for residential real estate consumers. Admission is one thing, but the author provides deep and clear ways to reorient your brokerage from agent compensation,recruiting and retention, business planning and development, to effective new-age brokerage marketing. All ideas are explained in great detail, with an added benefit of bolded topics and bullet points, for those who want a pick-up-put-down desk reference.

Chapter titles include:The Real Estate Industry, The Real Estate Broker and Owner, The Real Estate Brokerage Office, Real Estate Brokerage Operations, Real Estate Marketing, Additional Marketing Ideas in Real Estate, Real Estate Brokerage Compensation Structures, Real Estate Brokerage Staff Relations, Recruiting Real Estate Salespeople, Recruiting Interview, Retention of Real Estate Salespeople, Real Estate Business Development, Real Estate Business Planning, Financing a Real Estate Business, and Starting Up a Real Estate Business.

In addition to the chapters there is an appendix and introduction. Chapters are presented in an easy-to-understand format with review questions to help the reader assimilate the chapter information and it’s relevance. Boxes highlight important definitions or statements. One benefit I especially liked was the use of relevant definitions adjoining text instead of the usual back-of-the-book glossary

This book is recommended to current managing brokers, real estate franchise operations managers, brokerage educators and trainers, and those contemplating starting up their own brokerage.

Tips To Help You Achieve Success As A Real Estate Investor

If you are looking for a great way of building your net worth, investing in real estate is a great idea. You can make a lot of money if you do it the right way. However, if you don’t follow the right techniques, this venture can cost you a lot of money. Therefore, we have shared a few tips with you that can help you achieve success as a real estate investor.

Opt for a Good Location

Location is the first thing that people consider when they need to buy a residential, vocational or commercial properly. Ideally, the property you are going to buy should be near a workplace and school. Similarly, if it’s close to the marketplace, people can go there without burning a lot of gas or killing a lot of time. Therefore, it’s much better to choose a better location.

Upgrade or Renovate Your Property

It’s better that you upgrade your property features to make it more appealing. For instance, you may add home automation, such as automated lighting. The same is true about commercial real estate as well.

If you offer wheelchair lifts, for instance, it can make your property more useful for people with disabilities. This will attract many more buyers. Actually, it all depends upon how convenient your property is. If your property offers features that can help people make their lives easier, more people will show their interest in what you offer.

Improve Property Conditions

More buyers will contact you if your house or apartment is well maintained. However, make sure you don’t go beyond the limits. In other words, you may not want to spend an arm and a leg just to make your property more beautiful. It won’t increase the value of your property exponentially. Although it may be worth it in certain situations, spending too much is not a good idea.

Let’s take a look at a few tips that can help you make your property well-maintained.

Kitchen: if you do it right, your kitchen can increase the value of your property by up to 80%. Therefore, if you renovate your kitchen by spending $15,000, you can sell your house at 80% higher price.

Plumbing: we all need clean running water. Keep in mind that rusty pipes pose a health hazard in addition to reducing the beauty of your house.

Landscaping: If you maintain your landscape properly, it can add ambience to your house or apartment. In addition, landscaping helps reduce your energy bills.

Do Your Research

Make sure you consider the type of people that you think will be suitable if you want to sell or rent your house. If you want to get the highest return on your investment, make sure you contact the right people. Otherwise, you won’t be able to earn a lot of profit or find good buyers. Opting for the right clients can help you find a great deal.

Conclusion

So, these are a few tips that you can follow if you want to get the most out of your investment. Hopefully, you will find these tips pretty helpful.

Commercial Real Estate Agency Blogs – 5 Tips For Success

It’s no secret by now that one of the cornerstones of a great marketing strategy, you need to have great content, well-written and helpful to your site visitors. Perhaps the easiest way to achieve this is through creating and actively maintaining a blog. You’re probably thinking, wait, I’m a commercial real estate agent, where do I even start with having a blog? Here are some tips to get you started on your way to becoming a CRE wordsmith.

1. Don’t cover too much at once

As an author, your space on the blogosphere is pretty much unlimited. However, this does not mean that you should try to cram all you know about one topic into one single blog post. If you think that the topic can be broken down into smaller sub units, you should also make blog posts covering only those sub units. It will be easier for your readers to process, it will be easier for you to write, and it will give you more content and more traffic.

2. One topic = one blog post

Related to our previous point, your blog posts should revolve around one single topic. The reason is simple – both you and your readers will be able to stay more focused. If you’re already brewing with ideas, write them down and expand them in future blog posts.

3. Answer the right questions

Writing helpful content is one of the best ways to get your visitors engaged and keep them returning to your site. However, you need to make sure that you’re answering those questions which they need help with. Put yourself in the prospects’ shoes and see what kind of concerns and problems they might have.

4. Cover common problems

In your average working day, you come across dozens of clients and they all have similar questions and doubts. Why not use this knowledge to your advantage? Your blog can be a platform where you address frequently asked questions, problems and concerns your clients might have.

5. Look at the bigger picture

You might think that having your own blog implies that you should use it to write about yourself, your agency and your work experience. However, your potential clients will not be looking for information specific to your agency. Instead, they will be looking for more general information pertaining to the commercial real estate industry. This is why your blog posts should rarely touch upon your own agency, unless it’s something really worth noting – such as an important deal you closed, company anniversary, charity event you hosted or similar.